Brian Pollard
Available for Engagements Southern CA

Brian J. Pollard, MBA

Founder & Principal Β· Northstar Product Group  |  Ex-Visa Β· Ex-Deloitte

VP / Sr. Director–level product executive specializing in AI-enabled SaaS, API & data platforms. I build real AI products, lead high-stakes platform transformations, and advise founders on strategy, positioning, and growth.

πŸŽ“ UCLA Engineering Β· USC Marshall MBA πŸ€– MIT AI Certified πŸ… US Patent 7,225,434
Resume LinkedIn
Experience from
UCLA Engineering Β· USC Marshall MBA Β· MIT AI

About Me

I'm a product executive with over 15 years of experience building and scaling platforms at the intersection of technology, data, and business strategy. I've led product at companies ranging from Fortune 500 enterprises to early-stage startups β€” and I've done it across some of the most complex domains in tech: payments, identity, geospatial intelligence, workforce management, and AI.

My career has been defined by high-ambiguity, high-stakes product challenges. At Visa, I conceived and shipped the company's first production GenAI workflow β€” a dispute authoring system that cut merchant work time by 50% and contributed to 43% year-over-year revenue growth for the Post-Purchase division. I also built the 5-year strategic roadmap to expand the total addressable market by 95% and increase profitability by 150%, and led a multi-year platform migration coordinating 50+ people across three countries.

Before Visa, at LightBox, I decomposed a monolithic GIS mapping system into reusable API-first services and rebuilt the data supply chain across 60+ vendors and 1,000+ government sources β€” reducing annual costs by over $300K and supporting $60M+ in platform revenue. At CoreLogic, I defined CLIP β€” a persistent property identifier β€” that increased property match rates from 76% to 95% using ML-driven entity resolution, processing 1,200 requests per second.

Earlier in my career at Deloitte Consulting, I led 10+ digital transformations for American Express (600-person Waterfall-to-Agile shift), Activision, JPMorgan Chase, Toyota Financial Services, Intel Security, US Cellular, Sysco, and more.

Northstar Product Group

In 2021 I founded Northstar Product Group to bring senior product judgment to founders and executives who need it without the full-time cost. Through NPG I provide fractional product leadership, strategic advisory, and GTM guidance β€” primarily for early-stage SaaS and FinTech companies.

Recent advisory engagements include MemberPoint (SMB membership and payments platform β€” customer segmentation, MVP scope, UX optimization, launch readiness) and Pledge (friends-and-family lending concept β€” foundational product framing, assumption challenge, early market validation).

AI Builder β€” Not Just Advisor

I believe the most valuable product leaders of the next decade will be those who don't just understand AI β€” they build with it. I run an integrated AI development environment called Antigravity, combining Claude Code, Codex/GPT-4o, and Gemini with a unified GitHub workflow. Every engagement I run and every project I build leverages these tools: faster research, sharper deliverables, and prototype-level validation of product ideas before a single sprint is planned.

This website itself was designed and built with AI assistance β€” an example of the kind of AI-native work that I bring to every engagement.

Professional Timeline

2021–
Present
Founder & Principal (Fractional)
Northstar Product Group

Product strategy and go-to-market advisory for early-stage SaaS and FinTech founders. Clients include MemberPoint and Pledge.

2021–
2025
Senior Manager, Product (operating at Sr. Director)
Visa β€” Post-Purchase / Verifi ("Visa Recover")

Launched Visa Acceptance's first GenAI workflow for merchant dispute authoring. Built 5-year TAM expansion roadmap (+95% TAM, +150% profitability). Led 50+ person cross-functional platform migration across US, Poland, and India. Drove 43% YoY revenue growth.

Jan–Jul
2021
Principal Technical Product Manager
CoreLogic (now Cotality)

Defined CLIP (CoreLogic Integrated Property ID) β€” increased property match rates 76%β†’95% via ML entity resolution. Standardized enterprise address processing at 1,200 req/sec, 48ms median latency.

2019–
2021
Director of Product Management
LightBox

Decomposed monolithic GIS platform to API-first services. Rebuilt data supply chain across 60+ vendors, 1,000+ government sources. $300K+ annual cost reduction. $60M+ platform revenue supported.

2017–
2019
Product Lead
Avetta

Built 0β†’1 Worker Management platform across 75,000-contractor network. MVP to beta in 3 months, GA in 9 months, replacing 5 legacy systems. Enterprise rollout with Amazon.

2015–
2016
Director of Product Management
Spireon

Product strategy for $60M fleet and asset intelligence SaaS. Launched telematics products generating $20M new ARR. 135% NPS increase.

2011–
2015
Manager, Digital Strategy & Product
Deloitte Consulting

Led 10+ digital transformations for Activision, American Express (600-person Agile transformation), JPMorgan Chase, Toyota Financial Services, Intel Security, US Cellular, Sysco, and Polycom.

Core Competencies

AI & GenAI
Generative AI Agentic Systems ML Strategy Human-in-the-Loop AI Safety PII-Safe Design
Product Strategy
0β†’1 Launches Roadmapping Discovery Prioritization Vision & Narrative TAM Expansion
Platform & Data
API-First Design B2B SaaS Data Pipelines GCP / BigQuery Kafka GIS / Spatial
Leadership
Executive Alignment Cross-functional Teams Agile / SAFe Servant Leadership OKR Design
GTM & Growth
ICP Definition Market Entry Positioning Sales Narrative Channel Strategy
AI Tools (Daily Use)
Claude Code Codex Gemini GitHub Copilot GPT-4o

Academic Background

πŸŽ“
Master of Business Administration (MBA)
USC Marshall School of Business
Business Strategy Β· Strategic Leadership
⚑
B.S., Electrical / Computer Engineering
UCLA Samueli School of Engineering
Co-founder, Technology & Business Association
πŸ€–
Designing & Building AI Products and Services
MIT xPro β€” Exemplary Assignment Badge
Issued September 2024 Β· Credential #114816805
πŸ›οΈ
AI: Implications for Business Strategy
MIT Sloan School of Management
Certification Β· Applied AI strategy
πŸ“‹
Project Management Professional (PMP)
Project Management Institute
Certification
πŸ’‘
US Patent 7,225,434
"Method to collect instruction address trace"
Issued May 29, 2007

Enterprise Product Highlights

Visa Β· Verifi FinTech GenAI 2022–2025

GenAI Dispute Authoring β€” Visa Recover

Conceived, designed, and launched Visa Acceptance's first production GenAI workflow for merchant dispute representment. Built a PII-safe OpenAI integration with human-in-the-loop review UX, transforming how thousands of merchants defend revenue against chargebacks. Authored the 5-year strategic roadmap mapping a pathway to 95% TAM expansion and 150% profitability increase.

50%
Authoring time reduction
43%
YoY revenue growth
95%
TAM expansion roadmap
50+
Person cross-functional team
Deloitte Consulting Digital Strategy Platform Modernization 2011–2015

Fortune 500 Digital Transformation β€” 10+ Enterprise Engagements

Led cross-functional delivery teams executing digital product strategy, platform modernization, and customer experience transformations for Fortune 500 clients across financial services, media, telecom, automotive, and enterprise tech β€” including American Express (600-person Waterfall-to-Agile shift), Activision (global replatform in 5 months), JPMorgan Chase, US Cellular, Sysco, Toyota Financial Services, Intel Security / McAfee, and more.

600
Person Agile transformation at AmEx
5 mo
Global launch at Activision from kickoff
10+
Fortune 500 enterprise engagements
4 yrs
Promoted Senior Consultant β†’ Manager
LightBox
Platform Modernization
LightBoxPropTechGIS 2019–2021

GIS Platform Modernization β€” API-First Architecture

Decomposed a monolithic GIS mapping system into reusable, API-first services. Rebuilt the data supply chain across 60+ vendors and 1,000+ government sources. Applied ML-driven OCR and entity resolution for beneficial ownership identification.

CoreLogic
ML Β· Identity
CoreLogicPropTechML 2021

CLIP β€” Property Identity Layer at Scale

Defined CLIP (CoreLogic Integrated Property ID) β€” a persistent property identifier using ML-driven entity resolution. Increased property match rates from 76% to 95%. Standardized address processing at 1,200 requests/sec, 48ms median latency.

Avetta
0 β†’ 1 Launch
AvettaSaaSEnterprise 2017–2019

Worker Management Platform β€” 75K Contractor Network

Built a 0-to-1 Worker Management platform across a 75,000-contractor network. Replaced five legacy platforms with a unified system. MVP to beta in 3 months, GA in 9 months. Led enterprise rollout with Amazon.

Spireon
IoT Β· Telematics
SpireonSaaSIoT 2015–2016

Fleet Intelligence Platform β€” $20M New ARR

Owned product strategy for Spireon's $60M fleet and asset intelligence SaaS, helping enterprises and SMBs manage GPS-tracked vehicles, trailers, and mobile assets. Launched the Driver Performance Program and new telematics products across SMB and enterprise segments. Led migration from legacy platforms to the Nspire analytics platform.

Ticketmaster
B2B Client Platform
TicketmasterB2B SaaSLive Events 2004–2009

B2B Venue Platform β€” Global Rollout Across 13 Countries

Owned the product roadmap for a global B2B client platform serving venues and event operators across 13 countries. Led international launches in Denmark, Australia, and Germany. Built and managed a Technology Operations team overseeing availability and incident response for an enterprise network of ~600 clients.

ReserveX
Cofounder & VP Product
ReserveXLive EventsStartup 2009–2010

Live Entertainment Ticketing Platform β€” Cofounder

Cofounded a live entertainment startup focused on selling distressed ticket inventory through a distributed partner network. Architected a ticket aggregation platform with a partner API supporting mobile ticketing via location-based services. Built 35+ media and entertainment partnerships and launched an iPhone discovery app.

Let's Work Together

Open to fractional engagements, advisory retainers, project-based consulting, and full-time Director / VP Product opportunities.