Advisory Engagements
SMB Membership & Payments Platform Advisory
Fractional product advisory for an SMB membership and payments startup. Advised on customer segmentation, ICP definition, MVP scope tradeoffs, UX optimization, roadmap prioritization, and launch readiness. Helped sharpen positioning and executive messaging for investor conversations.
Friends-and-Family Lending — Product Framing & Validation
Foundational advisory for an early-stage friends-and-family lending concept. Guided core product framing, challenged assumptions, supported early validation loops, and shaped the market-entry strategy. Helped founders clarify the core value proposition and identify viable ICP.
Your Engagement Here
Currently accepting new advisory engagements for Q2 2026. If you're building an AI product, scaling a SaaS platform, or need senior product judgment — let's talk.